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・ Continuing trespass
・ Continuismo
・ Continuity
・ Continuity (broadcasting)
・ Continuity (fiction)
・ Continuity and Change
・ Continuity announcer
・ Continuity announcers in the United Kingdom
・ Continuity Associates
・ Continuity changes during Infinite Crisis
・ Continuity Comics
・ Continuity correction
・ Continuity editing
・ Continuity equation
・ Continuity Irish Republican Army
Continuity marketing
・ Continuity of Care Document
・ Continuity of Care Record
・ Continuity of Employment (Seafarers) Convention, 1976
・ Continuity of government
・ Continuity of Government Commission
・ Continuity of Operations
・ Continuity offense
・ Continuity sales model
・ Continuity set
・ Continuity test
・ Continuity tester
・ Continuity theorem
・ Continuity theory
・ Continuity thesis


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Continuity marketing : ウィキペディア英語版
Continuity marketing

Continuity marketing is a method of providing goods or services to consumers that relies on direct marketing and continues into perpetuity. Also known as auto-replenishment, this relationship continues until the customer decides to end it by notifying the marketer.
== Overview ==
The general concept is that a customer places an original order, typically through a mail order offer or online. This original offering is usually heavily discounted and acts as a loss leader. Within a prescribed period of time, a subsequent shipment will be delivered to the customer. Thereafter, additional shipments will continue to be sent at regular intervals. If the customer has not indicated which specific product they wish to receive, then the marketer will choose for the customer on the basis of that customer's previous choices. This continues until the customer notifies the supplier of their choices or their desire to discontinue the service.
This has been a primary distribution method for well-known book clubs, such as Doubleday and Harlequin, and music clubs, such as Columbia House. International Masters Publisher has distributed millions of recipe cards internationally in this fashion.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Continuity marketing」の詳細全文を読む



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